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THE AFFORDABLE MEDIA PLANNING SOLUTION

As a media professional you need to present your clients and prospects with an assurance of cost-effective and measurable results from every media dollar they entrust to you. With the Media Director Series® software you can optimize their schedules, seeing in real-time how many people will be reached, how frequently, and that you’re selecting the most efficient media options. And with its pre- and post-buy analysis reporting capabilities, it’s a powerful new-business door opener as well. Clients are looking for accountability and more bang from their media dollars and you need a reasonable way of delivering it to them. The answer is simple – Media Director Series® software.

The Media Director Series® is the affordable, easy-to-use software package designed specifically for small to mid-sized agencies, media buying services and in-house media departments. For a fraction of the cost of our counterparts and without the steep learning curve, the Media Director Series® is the sensible alternative. The software includes analysis and planning modules for radio, tv/cable, newspaper and outdoor – plus our exclusive multi-media analysis application which measures the unduplicated reach & frequency of an entire campaign and relative cost-effectiveness of each media vehicle used. Each module features industry standard measurements including reach & frequency, GRPs, cost-per-point and cost-per-thousand net reach. The radio, tv/cable and newspaper modules include integrated on-the-file insertion orders. And best of all, no expensive rating service subscriptions are necessary! In today’s competitive market, it’s the edge you need at a price you can afford.

See an application that interests you? Try it FREE for a limited time! – Request rates

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