MULTI-MEDIA REACH & FREQUENCY ANALYSIS
AT YOUR FINGERTIPS

The Media Director Series® is among the most powerful, comprehensive and affordable multi-media software packages on the market today. Designed for ease of use with Microsoft® Excel in Windows and MAC environments, the Media Director Series® consists of worksheet modules for Radio, TV/Cable, Newspaper, Magazine, Outdoor and Multi-Media analysis. Each module will assist you in media cost-efficiency analysis, schedule preparation, and pre- and post-buy analysis. All incorporate industry standard reach & frequency formulas that make calculations for each media a snap – for any market, any demographic group and any daypart. And the unique Multi-Media analysis module calculates the unduplicated average reach & frequency and cost-effectiveness of any schedule – for up to 4 different media. Each module simply requires the inputting of basic data and a few numbers from any ratings service or subscribing media outlet.
The Media Director Series® is more than a planning and buying tool – it’s a proven new business development tool! Its reporting capabilities allow you to demonstrate the inefficiencies in a potential client’s homegrown schedule as compared to an optimized schedule you prepare. Given a choice, the client will always choose a demonstrably more efficient and effective media plan, a plan created with the Media Director Series®.

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