MULTI-MEDIA APPLICATIONS
• Multi-Media Reach & Frequency Analysis
Multi-Media Reach & Frequency Analysis
The Multi-Media Reach & Frequency Analysis application calculates and unduplicates the net reach and average frequency figures for as many as 4 different media - for any demographic group and market over the course of an advertising campaign. The analysis incorporates the reach, frequency and budgets figures derived from the other Media Director Series modules. The report also calculates the GRPs and cost-per-GRP for each medium and for the schedule, as well as the overall net reach persons and cost-per-thousand net reach.
