OUTDOOR APPLICATIONS
• Outdoor Reach & Frequency Analysis
• Outdoor Insertion Order
Outdoor Reach & Frequency Analysis
The Outdoor Reach & Frequency Analysis is a pre- or post-buy tool that allows the user to calculate the impact of an outdoor schedule utilizing posters, rotaries and/or bulletin/perms, for any demo in any market. Beyond the average reach and frequency figures, the report calculates daily adjusted GRPs, net reach persons, cost-per-thousand net reach and average cost-per-GRP. The application also features a quintile frequency distribution table.
