PRINT APPLICATIONS
• Newspaper Ad Analysis
• Magazine Reach & Frequency Analysis
• Newspaper Insertion Order
The Newspaper Ad Analysis is a pre- or post-buy tool that allows the user to analyze weekly and monthly schedules for any daily or weekly newspaper in any market. Utilizing provided research statistics (Starch noting scores and readers-per-copy factors), this application will calculate, for any user-specified ad size, the percentage of page which the ad will occupy, its related noting score, both the net and noted circulation figures (reach), an average cost per insertion and the average cost-per-thousand net reach. The application also provides multiple weekly insertion analysis for up to 5 insertions per week and a cumulative monthly analysis. In the weekly and monthly sections, both the net and noted demo reach, circulation, average frequency and GRP figures are calculated. Links data directly to the Newspaper Insertion Order.
Magazine Reach & Frequency Analysis
The Magazine Reach & Frequency Analysis is a pre- or post-buy tool that allows the user to analyze a one-month magazine advertising schedule for as many as 5 publications for any measurable market. The application is dependent upon the user obtaining the "shared/duplicated" circulation percentages among each magazine in the schedule. These figures are typically acquired from the individual publications. The application calculates net reach % and persons, average frequency, CPM net reach, duplicated circulation, gross impressions and total GRPs.
