NEWSPAPER APPLICATIONS
• Newspaper Ad Analysis
• Newspaper Insertion Order
The Newspaper Ad Analysis is a pre- or post-buy tool that allows the user to analyze weekly and monthly schedules for any daily or weekly newspaper in any market. Utilizing research statistics provided with the software (reader recall/noting scores and readers-per-copy factors), this application will calculate, for any user-specified ad size, the percentage of page which the ad will occupy, its related noting score, both the net and noted readership figures (reach), an average cost-per-insertion and the average cost-per-thousand net reach. The application also features a built-in database which retains user-entered data for as many as 20 newspapers, and provides multiple weekly insertion analysis for up to 5 insertions per week and a cumulative monthly analysis. In the weekly and monthly sections, both the net and noted demo reach, average frequency and GRPs are calculated. Links data directly to the Newspaper Insertion Order. User inputs are featured in BLUE type!
