RADIO APPLICATIONS
• Radio Reach & Frequency Analysis
• Radio Insertion Order
Radio Reach & Frequency Analysis
The Radio Reach & Frequency Analysis allows the user to develop an effective frequency balanced pre- or post- buy radio schedule based on budget, reach and/or frequency objectives. The application generates the average reach and frequency calculations for each station in the buy (11 max) and for the overall schedule (1 to 4 weeks or flights). The application also generates net reach percentage, net reach persons, gross impressions, cost-per-thousand net reach and cost-per-GRP for each station and the overall schedule. The report also features a quintile frequency distribution table and links data directly to the Radio Insertion Order.
